- build, wrote & scheduled social & crm campaigns including buildup and launch on the day, as well as follow-up campaigns to clear remaining stock.
- engaged with vinyl community & store estate to promote in-store activity.
- built-up anticipation for online drop
- successfully achieved top UK 10 trend on twitter every year.
- successfully sold out of top titles on drop day.
- used analytics of previous campaigns to inform and improve successive campaigns.
